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How to Sell Your Business on AcqMarketplace ​

Selling your business can be a challenge, but on AcqMarketplace we've simplified the process to maximize the value you receive and ensure a smooth transition to the new owner.

1. Preparing for Sale ​

Business Evaluation ​

  • Market Analysis: Check if there's demand for your business and identify potential buyers in our investor community.
  • Financial Assessment: Calculate monthly revenues and set a realistic selling price based on industry-specific multiples (usually 2–4x annual revenue).
  • Business Documentation: Prepare a detailed presentation including your business model, technologies used, and growth strategies.

Business Optimization ​

  • Design and Functionality: Ensure the user interface is attractive and all functionalities are operational.
  • Technical Documentation: Prepare complete code documentation, system architecture, and deployment instructions.
  • Performance Metrics: Collect data on traffic, conversions, and revenue to demonstrate potential.

2. Creating Your Listing ​

Detailed Description ​

  • Business Objectives: Clearly present the purpose and future direction of your business.
  • Target Audience: Define the ideal audience and growth opportunities.
  • Competitive Advantages: Highlight what makes your business unique in the market.

Financial Data ​

  • Monthly Revenue: Include information about recurring revenue and revenue sources.
  • Operational Costs: Detail maintenance and operational costs.
  • Profitability: Demonstrate a sustainable business model.

Usage Statistics ​

  • Monthly Traffic: Provide data on unique visitors.
  • Conversion Rates: Show efficiency in converting visitors to customers.
  • Engagement Metrics: Include time spent on site and bounce rate.

3. Finding Buyers ​

AcqMarketplace Platform ​

  • Platform Listing: Your business will be visible to a dedicated community of investors and entrepreneurs.
  • Automatic Matchmaking: Our recommendation system connects businesses with suitable buyers.
  • Strategic Exposure: Benefit from active promotion in our newsletter and on social media.

Professional Networks ​

  • Our Community: Access to a network of verified investors and experienced entrepreneurs.
  • Active Networking: Participate in events and workshops organized by AcqMarketplace.
  • Mentoring: We provide support in the preparation and negotiation process.

4. Negotiating and Closing the Deal ​

Preliminary Discussions ​

  • Prompt Response: Respond quickly to potential buyers' questions.
  • Detailed Information: Provide all requested information to build trust.
  • Live Demo: Organize live demonstrations of your business functionalities.

Confidentiality Agreement ​

  • Standard NDA: We use a standard confidentiality agreement to protect sensitive information.
  • Secure Process: All communications are conducted through our secure platform.
  • Identity Verification: Buyers are verified before accessing detailed information.

Sales Contract ​

  • Standardized Template: We provide a clear and complete sales contract.
  • Transparent Terms: All terms and conditions are clearly defined.
  • Legal Support: Access to legal counseling for complex aspects.

5. Transfer and Post-Sale Support ​

Asset Transfer ​

  • Source Code: Complete transfer of source code and documentation.
  • Accounts and Access: Transfer of all necessary accounts and access.
  • Database: Export and transfer of existing data.

Initial Support ​

  • Transition Period: We provide support for a determined period (usually 2–4 weeks).
  • Training: Training sessions for the new owner.
  • Documentation: Detailed guides for business operation and maintenance.

6. Preparing for Success ​

Required Documentation ​

  • Business Plan: Updated business plan with future projections.
  • Financial Model: Detailed financial model with growth scenarios.
  • Technical Documentation: Complete code and architecture documentation.
  • Legal Documents: All relevant legal documents (contracts, licenses, etc.).

Business Presentation ​

  • Pitch Deck: A professional presentation that captures attention.
  • Demo Video: A short video demonstrating functionalities.
  • Case Studies: Concrete examples of success and achieved results.

Preparing for Questions ​

  • Internal FAQ: Prepare answers to frequently asked questions.
  • Due Diligence: Ensure all information is updated and correct.
  • Backup Plan: Plan for continuation if the sale doesn't materialize.

7. Finalizing the Sale ​

Negotiating Terms ​

  • Final Price: Set a price that reflects the real value of your business, considering previous evaluations and buyer feedback.
  • Payment Conditions: Determine payment methods and terms that are convenient for both parties.
  • Contractual Clauses: Ensure all legal aspects are clearly defined, including intellectual property rights and any post-sale obligations.

Signing the Contract ​

  • Document Review: Consult a lawyer to verify all documents and ensure compliance with current legislation.
  • Electronic Signature: Use electronic signature platforms to facilitate the process and save time.

8. Property Transfer ​

Infrastructure Migration ​

  • Servers and Hosting: Transfer control over servers and hosting services to the new owner.
  • Domains and DNS: Update WHOIS information and DNS settings to reflect new ownership.

Account Transfer ​

  • Third-party Accounts: Hand over access to accounts associated with your business, such as email providers, analytics services, and advertising platforms.
  • API Keys and Licenses: Ensure all API keys and licenses are transferred or regenerated as needed.

9. Post-Sale Support ​

Transition Period ​

  • Technical Assistance: Provide support for a determined period to help the new owner understand and manage the business efficiently.
  • Additional Documentation: Provide any additional documentation that could facilitate the transition.

Feedback and Improvements ​

  • Post-Sale Evaluation: Request feedback from the buyer to improve the sales process in the future.
  • Process Updates: Identify and implement improvements based on accumulated experience.

10. Business Reception by the Buyer ​

Transfer Verification ​

  • Functionality Testing: The new owner tests all functionalities to ensure everything works correctly.
  • Data Verification: Confirm that all data and content have been completely transferred.
  • Access Validation: Test all transferred accounts and access.

Reception Confirmation ​

  • Handover Document Signing: Both parties sign a handover document confirming complete transfer.
  • Payment Finalization: Finalize fund transfer according to the established agreement.
  • Transaction Closing: Officially mark the transaction closure on the AcqMarketplace platform.

11. Success Measurement ​

Metrics for Seller ​

  • Price Obtained: Comparison with initial evaluation and similar transactions.
  • Sale Speed: Time elapsed from listing to transaction closing.
  • Buyer Quality: Assessment of buyer potential to develop the business.
  • Overall Satisfaction: Feedback on the entire sales process.

12. Recommended Steps for SELLERS ​

  1. Prepare listing: description, MRR/ARR, costs, advantages, demo video.
  2. Respond to offers: negotiate, accept/reject, clarify expectations.
  3. Wait for initial funding: buyer initiates payment (funds held until handover).
  4. Due diligence: deliver documents and limited access according to checklist.
  5. Handover: transfer assets (code, infrastructure, accounts, licenses).
  6. Confirmation: wait for buyer's reception confirmation.
  7. Receive payout: funds are released to your Stripe account according to agreement.
  8. Post-sale support: ensure agreed period (2–4 weeks) and final clarifications.

Support & Contact ​