Product Team Guide

Overview

This guide is designed for product managers, business analysts, and stakeholders who need to understand AcqMarketplace's features, user journeys, and business metrics.

What is AcqMarketplace?

AcqMarketplace is a B2B platform for buying and selling digital businesses, featuring:

• Verified Listings: Curated online businesses with financial documentation
• Secure Transactions: Escrow-protected deals with milestone payments
• Subscription Tiers: Free, Starter, and Pro plans with different feature access
• Real-time Communication: Messaging between buyers and sellers
• Admin Moderation: Quality control and dispute resolution

User Personas & Journeys

👤 Buyer Persona

Profile: Entrepreneurs, investors, business owners looking to acquire digital assets Goals: Find profitable, verified businesses; conduct due diligence; secure transactions

Buyer Journey:

graph LR
    A[Browse Listings] --> B[Filter by Criteria]
    B --> C[View Business Details]
    C --> D[Contact Seller]
    D --> E[Make Offer]
    E --> F[Negotiate Terms]
    F --> G[Fund Escrow]
    G --> H[Due Diligence]
    H --> I[Asset Transfer]
    I --> J[Complete Purchase]

Key Actions:

1. Discovery - Browse categories, use filters (price, revenue, industry)
2. Evaluation - Review financial metrics, growth opportunities
3. Contact - Initiate conversations with sellers
4. Offer - Submit purchase offers with terms
5. Transaction - Complete secure purchase through escrow

🏪 Seller Persona

Profile: Business owners, entrepreneurs, agencies ready to exit Goals: Maximize sale value; find qualified buyers; smooth handover

Seller Journey:

graph LR
    A[Create Listing] --> B[Admin Review]
    B --> C[Listing Approved]
    C --> D[Receive Offers]
    D --> E[Evaluate Buyers]
    E --> F[Accept Offer]
    F --> G[Due Diligence]
    G --> H[Asset Handover]
    H --> I[Receive Payment]

Key Actions:

1. Preparation - Gather financial documents, business metrics
2. Listing Creation - Complete detailed business profile
3. Moderation - Respond to admin feedback, improve listing
4. Offer Management - Review and respond to buyer offers
5. Transaction - Guide buyer through handover process

👑 Admin Persona

Profile: Platform moderators, customer support, operations team Goals: Maintain listing quality; resolve disputes; ensure compliance

Admin Journey:

• Review new listings for accuracy and completeness
• Moderate user-generated content and resolve disputes
• Monitor platform metrics and user behavior
• Manage subscription and billing issues

Key Performance Indicators (KPIs)

Business Metrics

Metric	Description	Target	Tracking
Monthly Recurring Revenue (MRR)	Subscription revenue	Growing 10% MoM	Stripe dashboard
Transaction Volume	Total deal value	$100K+ monthly	Database query
Commission Revenue	Platform fees earned	15% of total revenue	Transaction reports
Customer Acquisition Cost (CAC)	Cost to acquire new users	<$50	Marketing analytics

User Engagement

Metric	Description	Target	Tracking
Active Listings	Approved, live listings	100+ active	Admin dashboard
Conversion Rate	Visitor to registered user	>3%	Analytics funnel
Offer-to-Deal Rate	Offers that become deals	>20%	Offers analysis
Time to Close	Days from offer to completion	<30 days	Transaction timeline

Quality Metrics

Metric	Description	Target	Tracking
Listing Approval Rate	% of listings approved	>80%	Admin reports
User Satisfaction	Support ticket resolution	>90% positive	Customer feedback
Dispute Rate	% of deals with disputes	<5%	Support metrics
Churn Rate	Monthly subscription cancellations	<10%	Subscription analytics

Feature Priority Matrix

High Impact, High Effort

• AI-powered business valuation
• Advanced due diligence tools
• Mobile application

High Impact, Low Effort

• Enhanced search filters
• Automated listing templates
• Email notification improvements

Low Impact, High Effort

• Complex financial modeling
• Third-party integrations
• Advanced analytics dashboard

Low Impact, Low Effort

• UI polish improvements
• Additional language support
• Minor workflow optimizations

Subscription Plans Analysis

Free Plan

Purpose: User acquisition and platform trial Limitations:

• 10% commission fee
• Basic messaging (view only)
• Limited listing views Conversion Goal: Upgrade to paid plans within 30 days

Starter Plan ($19/month; $16/month billed annually)

Purpose: Small business sellers and casual buyers Benefits:

• 7.5% commission fee
• 5 messages per day
• Full financial data access Target Users: Individual entrepreneurs, small agencies

Pro Plan ($49/month; $41/month billed annually)

Purpose: Professional users and high-volume traders Benefits:

• 5% commission fee
• Unlimited messaging
• Priority support
• Advanced analytics Target Users: Investment firms, serial entrepreneurs

User Flow Optimization

Critical User Paths

1. Guest to Registration: Streamline signup process
2. Registration to First Offer: Reduce time to first engagement
3. Offer to Deal: Improve conversion through better UX
4. Deal to Completion: Minimize drop-off in transaction flow

Conversion Funnels

graph TD
    A[Website Visitors] --> B[Registered Users]
    B --> C[Active Browsers]
    C --> D[First Contact]
    D --> E[Offer Submitted]
    E --> F[Deal Initiated]
    F --> G[Transaction Completed]
    
    A --> H[5000 monthly]
    B --> I[150 conversions - 3%]
    C --> J[100 active - 67%]
    D --> K[60 contacts - 60%]
    E --> L[30 offers - 50%]
    F --> M[15 deals - 50%]
    G --> N[12 completed - 80%]

Feature Roadmap (Reflects current status)

Q1 2025 — Shipped

• [x] Enhanced search and filtering (Explore with filters) — src/pages/Explore.tsx
• [x] Mobile-responsive improvements (Tailwind + shadcn/ui patterns)
• [x] Email notification system (offer/listing approvals, admin) — supabase/functions/* and emailService
• [x] Basic analytics dashboard — src/pages/admin/AdminAnalytics.tsx
• [x] Blog & CMS (admin + public) — src/pages/Blog.tsx, src/pages/admin/AdminBlog*.tsx
• [x] Dynamic Pages (SimplePage) — src/pages/SimplePage.tsx

Q2 2025 — Shipped/In Progress

• [x] Deals MVP (Due Diligence/DataRoom/APA tabs, payment/payout path) — src/pages/Deal.tsx, src/pages/DealNew.tsx
• [x] Buyer/Seller verification flows — src/pages/ProfileVerification.tsx, src/pages/SellerVerification.tsx
• [x] Price alerts MVP — src/pages/PriceAlerts.tsx, supabase/functions/run-price-alerts
• [ ] AI-powered listing recommendations (planned)
• [ ] Automated valuation models (planned)

Q3 2025 — Planned

• [ ] Mobile app (iOS/Android)
• [ ] Third-party integrations
• [ ] Advanced reporting
• [ ] International expansion

Q4 2025 — Planned

• [ ] Enterprise features
• [ ] API for partners
• [ ] Advanced AI features
• [ ] Marketplace for services

Success Metrics by Role

Product Manager

• Feature adoption rates
• User engagement metrics
• Revenue per user
• Product-market fit indicators

Business Analyst

• Conversion funnel analysis
• Cohort retention analysis
• Revenue attribution
• Market penetration rates

Stakeholder

• Revenue growth
• Market share
• Competitive positioning
• Strategic goal achievement

Next Steps

• Review user journey analytics monthly
• A/B test critical conversion points
• Monitor KPI dashboards weekly
• Gather user feedback continuously

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Related Documentation:

• User Journeys - Detailed feature workflows
• Analytics Setup - Tracking implementation
• Admin Guide - Platform management tools