User Personas

Purpose: Summarize primary user types and their goals to guide product and docs. Audience: Product, Developer, QA Prerequisites: None

Buyers

• Early-stage entrepreneurs: want to acquire existing products to avoid building from scratch; lower budgets; prefer low-risk, growth potential.
• Investors and strategic buyers: add startups to portfolio for profit or synergies; prefer revenue-generating, under-optimized assets.
• Non-technical founders: seek existing tech (SaaS/app) to focus on growth rather than initial build.
• Agencies and service companies: acquire products to integrate into their offering or leverage existing customer base.

Sellers

• Small startup founders: side-projects or early-stage products looking for exit or capital.
• Independent developers/designers: built apps or sites with potential; want to monetize and move on.
• Small online business owners: content sites, e-commerce, apps; want to recover investment or realize profit.
• Content creators: newsletters, blogs, communities with audience; sell as assets (e.g., SEO’d blog with affiliate revenue).

Admins

• Platform operations team: keeps marketplace reliable and secure; moderates content and verifications.
• Verification & support: validates listings and identities, moderates Q&A/messages, provides user support.
• Business management: tracks metrics (subs, revenue, growth) and adjusts product strategy.

Notes

• Use these personas to tailor flows (onboarding, gating, messaging limits) and to prioritize features.
• For acceptance criteria and QA scenarios, see docs/testing/qa-scenarios.md.